Kids, You Can’t Beat ‘Em! (KYCBE) empowers students to lead the way for their community, state and nation. Young people can make an impact and create a visionary positive outlook for generations to come. When we lift up today’s children, we influence them in the most profound and powerful ways. Each group has the clear and proven potential to strengthen the resolve of an entire community. The following information illustrates the clear potential for change through empowerment, publicity and volunteer leadership.
When empowered, young people can deliver powerful and effective messaging with real influence to impact positive generational change. In many cases, their ability to do this is greater than adults.
Youthful community advocates can be involved in a wide range of activities from performing skits depicting real life dramatic scenarios to holding car washes to purchase t-shirts for students in their school. Students hold local fundraisers for awareness and teamwork, they can serve as youth ambassadors and have opportunities to make a real difference.
During the 1990s, Kids, You Can’t Beat ‘Em! (KYCBE), became one of the most recognized brands that turned a once unknown organization into a household name. Kids, You Can’t Beat ‘Em!, was born in Greenville, SC, and became a “call to action” for the southeast and beyond.
“Kids, You Can’t Beat ‘Em!” signs and bumper stickers began popping up all over town. Students held a news conference to unveil the campaign to the public. Tens of thousands of bumper stickers were co-branded and distributed and a large number of billboards were posted throughout the community. The campaign was proudly featured at the International Congress on Children held in Chicago, where students performed skits depicting real life scenarios in three languages. As a result VH1 TV Network came to Greenville to shoot a commercial for one of only three Good News People segments nationwide.
Several national companies such as BI-LO, BB&T, Life Cereal and Pepsi co-branded their products with the slogan. The stickers were everywhere. Convenience stores, grocery stores, sheriff patrol cars and pizza delivery drivers distributed the stickers widely.
Now, during spring and summer 2015, we’re bringing back the campaign.
ABOVE: Kids from “SPACE” prepare before heading to Chicago to the ninth International Congress on Children where they performed real-life, hard-hitting scenarios in three languages, English, Spainish and French. — S.P.A.C.E. An acronym for Students Preventing Abuse of Children through Education.
ABOVE LEFT: SPACE Students hold their very own press conference to announce the exciting news about the VH1 network featuring their story as one of three Good News People segments featured nationwide. ABOVE RIGHT: Students pose at Chicago’s famed Palmer House Hotel for a photo with Child Abuse Prevention pioneer Russell Smith, and founder of Prevent Child Abuse America, Anne Cohn Donnelly.
ABOVE: SPACE kids roll out the newly developed Kids, You Can’t Beat ‘Em! media campaign. The initial campaign featured outdoor advertising including signage similar to political campaign signs.
ABOVE: The popular Kids, You Can’t Beat Em! message was featured prominently with national product brands such as Life Cereal, Pepsi Cola Bottling Company, BB&T bank and Bi-Lo grocery stores. The initial campaign launch was sponsored by Fluor Corporation with a gift of $50,000 through Golf for Greenville. Once again, specially selected companies will have the opportunity to co-brand their products along side some profound and positive messages.